The Rent Subsidy for Sales Emporia under the ‘Marketing and Publicity’ component is a scheme by the Department of Industries and Commerce, Puducherry. It provides rent and infrastructure support to Sales Emporia/Showrooms operated by Industrial Associations, Handicrafts Societies, and Recognized Institutions to promote Handicrafts, Coir, Jute, Micro and Small Industrial products.
Scheme Key Highlights (Short Summary)
• 90% rent subsidy (up to ₹10,000/month) for 3 years
• 75% subsidy for infrastructure/interior works (up to ₹1,50,000)
• Applicable for Sales Emporia/Showrooms established in Puducherry
• Supports local MSMEs and handicraft-based marketing initiatives
Benefits
• Rent Subsidy: 90% of monthly rent, capped at ₹10,000/month, for 3 years
• Infrastructure Support: 75% cost reimbursement for setup/interior works, max ₹1,50,000 or actual, whichever is lower
• Purpose: Support for premises acquisition and showroom development to promote local industrial goods
Eligibility Criteria
• Applicant must own a Sales Emporium/Showroom located in Puducherry
• Must operate for a minimum of 3 years to avail infrastructure benefit
Application Process
Offline Mode
• Download or collect the prescribed application form
• Fill out the form, paste a photograph, and attach self-attested documents
• Submit the application to the District Industries Centre, Thattanchavady, Puducherry – 605009
• Receive a unique application number for future reference and tracking
Documents Required
• Proof of ownership/possession of a Sales Emporium or Showroom in Puducherry
• Any additional documents as required by the District Industries Centre (DIC)
Frequently Asked Questions (FAQs)
Q: Where can I access the Citizen’s Charter for the scheme?
Available at the District Industries Centre or official website.
Q: What expenses are covered under rent subsidy?
Only monthly rent, up to 90%, capped at ₹10,000.
Q: Can I use the rent subsidy for utilities/maintenance?
No, the subsidy is strictly for rent only.
Q: What infrastructure works are eligible?
Interior decoration, electrical fittings, basic infrastructure for display/sales.
Q: What is the minimum period of operation to avail benefits?
Three years is the minimum period for infrastructure subsidy eligibility.
Q: Can owners decide the type of infrastructure/decor works?
Yes, subject to approval by the District Industries Centre.
Q: Can benefits extend beyond 3 years?
Currently, subsidy is applicable for a maximum of 3 years only.
Q: Is online application available?
No, applications must be submitted offline at the DIC.
Q: How is the application processed after submission?
Application is registered, assigned a unique ID, and verified by DIC officials.
Q: Can emporiums outside Puducherry apply?
No, only emporiums located within Puducherry are eligible.